EMT Practice Test

1. Question Content...

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Question1: An Adaptive Model instance is created when you _________________.

Question2: The Business Issue-Group hierarchy is used to organize _________________.

Question3: A Real-time Event can be associated with a ____________________.

Question4: What is the key difference between a predictive model and a human expert?

Question5: A campaign status changes to "Wrap-up" when _________________.

Question6: Which flow shape launches an external process?

Question7: In an outbound campaign, how many offers can you send out to a customer?

Question8: In an offer flow, which is a valid value for the Response field in the Update Status shape?

Question9: When using an adaptive model in a marketing campaign, you must set the channel and ______________.

Question10: When does the campaign validation occur?

Question11: Next-Best-Action is a customer-centric marketing paradigm that balances ______________.

Question12: To reuse existing HTML content in an email treatment, you would ___________________.

Question13: What run-time information does an adaptive model need to make a prediction?

Question14: In a strategy, the proportions are imported using ________________________.

Question15: After a distribution test is completed, _________________.

Question16: In which channels is the Contact Policy applicable?

Question17: In a decision strategy, which decision component both filters relevant offers and prioritizes these offers?

Question18: To test the strategy changes, we make use of a ________________.

Question19: Which of these belongs to the same group as the prioritization component?

Question20: Which statement about campaign tests is true?

Question21: In the context of real-time containers, how do you control what happens when a customer clicks on the
offer?

Question22: In the Event Payload, which parameter is mandatory when triggering a Real-time Event?

Question23: There are two segments: Segment A and Segment B.
Which configuration is needed to make sure that Segment B is automatically refreshed when Segment A is
refreshed?
A:

B:

C:

D:

Question24: In a decision strategy, the "Test run" panel allows you to inspect_______________.

Question25: In a real time container, if the Click through behavior is set to Capture click through only, then the
____________.

Question26: What is the relationship between items in a proposition hierarchy?

Question27: In a decision strategy, in the "Test run" panel you can _______________________.

Question28: When a customer is offered a proportion that was already accepted, this is because_____________.

Question29: When using an adaptive model in a marketing campaign, the Treatment type used in the Offer Flow must
match the value of the property ________________.